Marketing

Discovering unsaturated niches – The brainstorming process

unsaturated niches and mind mapping and creative thought process

Finding a niche sounds a lot easier than it is. Finding an unsaturated niche is even more difficult.

I personally found this to be the most challenging task. At first I started to wonder around the Internet looking at what other marketers were doing. Don’t be afraid to do the same. It will give you the best perspective on what others are targeting out there and this also allows you to get a sense of what is ‘saturated’.

Some of my best niche discoveries have come from brainstorming products and services that I have actually used or would consider using.

The creative process behind finding unsaturated niches is like your bread and butter to making money online.

Think outside the box.

For example:

Have you recently purchased something really cool?
Has someone at work been talking about a gadget they have recently purchased?
Are there any services you are using online that excite you?
Look around your house. Is there anything that triggers an idea for a product, service or category you want to investigate?
Have your friends purchased something really strange online recently?
Do you have a hobby? Do you play a sport? Do you love to travel? Do any of these trigger an idea for a niche?

You get the picture….

This is how the creative process comes about. At least this is how you will most certainly uncover unsaturated niches.

I will often sit on my bed with a laptop and use an app like Mind Node to brainstorm. If you have never heard about the Mind mapping process then you are going to love it! It will help you very quickly map out a bunch of ideas for unsaturated niches. As I write this paragraph I just realised that maybe even Mind mapping is an untapped niche! I have too much work on to explore this potential niche but I hope that proves just how easy it is to come up with ideas. Quite often we talk about niches without even realising it.

All too often people rely on websites or services that pound out thousands of keywords. From time to time you will find a golden nugget amongst these service providers however realistically you are probably not going to feel as ‘connected’ to the idea if you don’t come up with it yourself.

Looking at all the different niches I have explored I would say the niches I felt most passionate about have made me the most money. Books like ‘The Secret talk about the law of attraction, trusting your inner voice and following your instincts. As wishy washy as that may sound, it has been the foundation to everything I do.

The other recommendation I would make is that you separate the ‘creative thinking process’ from your keyword research process. Of course your ideas may be saturated or not have enough search volume to make you any money at all but I have found that if you separate these 2 tasks you will be in a much better place. When you try and do both at the same time you will end up getting bogged down with analytics and this really dulls your creative senses.

I realise this post doesn’t exactly hand you unsaturated niches on a silver platter – but I hope that I have shared something more valuable with you.

Explore your creativity by using mind mapping processes and you will be astounded with your discoveries. And of course don’t forget to separate the creative mind map process from the keyword difficulty/search volume/analytics processes.

Think for yourself. Your life, experiences, friends and surroundings are the best source of inspiration for discovering untapped niches. Feel free to add comments if you have any questions.

The journey post

George Aleksander Journey

Trying to make money online is hard work. Don’t let anyone tell you otherwise.

Over the years it has always been a dream of mine.

I tried. I failed. I tried again. And failed at least a dozen more times.

Don’t give up. I know, cliche right? Let me explain.

I have been sucked into every imaginable online adventure you can think of all in the hopes of learning how to make money online. I’ve purchased crappy E-books promising to show me the way, I’ve signed up to many webinars, followed successful bloggers and spent a lot of cash along the way to be let in on this ‘secret’.

The truth is they will never let you in on the secret. Those E-books, those courses, software packages and subscriptions are designed to make money for the seller; not you!

If you are spending money on any of these things, STOP NOW! You are wasting your efforts in the wrong area. It won’t get you anywhere.

My advice to you is to focus your time on discovering unsaturated niches, low competition keywords, brushing up on your technical skills such as blog building, creating graphics, brain storming on content ideas and of course learning all there is to know about up to date SEO. These are topics that I will cover in separate blog posts as time goes by. I am going to take a no BS approach to this blog. The content may not be perfect, but I assure you the essence of what I am saying will be real and based on my own successes and failures.

Why am I creating this blog? That is a damn good question. I have over 30 different blogs in my portfolio that form my own online money making strategy. Yet none of them are personal. I feel that I have enough experience now that I can contribute some unique information to those that are just starting out.

For now its back to the drawing board for me as I start to think about the different topics I will begin to cover.

But wait… you didn’t tell us how much you make George.

Yes. I suppose I did leave that part out. Rather than disclosing any specific amounts I can say with confidence that if you put in the hours, the time and the effort you can quit your job. Yes I’m sure you’ve heard that time and time again. But it’s real.

In the end, it’s a numbers game. Discover the right niches and your potential to earn can easily be in the 6, 7 or 8 figure range. More on that later.