So you fancy yourself a wizard, an SEO expert, a black hatter, white hatter or grey hatter? Whether you want to admit it or not you are probably dabbling in the dark arts.
All too often you hear about ‘white hat’ or ‘grey hat’. You and I both know its a load of BS. If you are attempting to rank by creating artificial links, unnatural in every way, then you have joined the dark side.
I’m not here to judge or to tell you that you are hanging out with bad company.
What I will say is that much like joining any other club, there should be some basic rules that you should follow. At the end of the day you are all trying to achieve the same goals and that is to rank and bank. So I have come up with what I believe are the 10 commandments that all self confessed affiliate marketers, blackhat experts and dabblers of the dark arts should follow:
1. Thou shalt not negative SEO
The term negative SEO is being thrown around a lot. The idea that you would hurt one of your competitors by throwing negative links towards their site is absolutely disgusting. This is not the spirit of the game. We are all in it for the same reasons. By throwing your competitor off their perch you are essentially starting an avalanche of events that will follow and ultimately cannibalise your niche. Karma is a bitch and I assure you that by engaging in negative SEO against your other colleagues you are not going to stay at the top for very long. If blackhat is your poison then use it; but not against your competitors.
2. Thou shalt not disavow
So, you have been hit with a manual penalty. You panic. You start to do some research and realise that perhaps you can save your site by disavowing your old links. Now wait a minute….
Do you even realise what you are doing here? By disavowing you are essentially taking down an entire network of sites and links.. all because you want to save one of your sites. Disavow is nothing more than crowd sourcing. You are assisting someone else to discover bad links and you are doing it for free. Just cut your losses and move on. Don’t feed the disavow machine at all possible cost!
3. Thou shalt not report
So you are struggling to reach the top. You get a brilliant idea that you could report your competitors and get them deindexed. Bad idea! This is as callous as negative SEO attacks. At the same time you may be well unknowingly destroying a link network… one that you may also belong to.
4. Thou shalt not steal…some things
You have just discovered a cool niche and you become excited about it. So rather than creating your own videos or content you decide to steal someone else’s. You terrible human being! lol. Look, I understand that we all ‘borrow’ stuff from the net. But I think that it’s a sin to steal videos and work from your competitors. Create your own or borrow from elsewhere! How would you feel if another marketer stole your stuff?
5. Thou shalt not …..huh?
Okay so my 10 commandments are not exactly complete. But that’s all I could think of at the moment. If you believe you have any others that should be added to the list then please comment below.